SORGHUM FARMERS: A CORNERSTONE OF THE LIQUOR INDUSTRY

05 March 2018

It all starts with sorghum – and smaller sorghum farmers already make a significant contribution. That’s why we help them develop and watch them succeed.

 

Our bold ambition is to take traditional harvests provided by white farmers and increasingly supplement them with black farmers’ harvests in Eastern Cape, KwaZulu-Natal and other provinces.

 

The DIAGEO Empowerment Trust SA has identified sorghum farmers in the Eastern Cape, and will invest R70 million in sorghum farming initiatives over the next five years. We will provide venture capital, equipment, training and mentorships. These initiatives will help the farmers increase their sorghum yield, grow their businesses, and access new markets, such as the lucrative East African market.

 

Their own hard work and ingenuity will be the foundation of greater success.

 

We aim at increasing the annual supply of sorghum and other ancillary grain by smaller black farmers by a minimum of 2 400 tons over five years. Once established, these farmers can become key members of the DIAGEO supply chain.

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